Improve deliverability to the Gmail accounts

2 minuti di lettura
Sometimes we faced a low deliverability to the gmail accounts even if we stay strict to the best practice. So what?
We look forward to see how to solve this dull problem.

The Gmail spam filters do not scan only the email body but also some mail server settings.
Some more bits: https://mail.google.com/support/bin/answer.py?answer=81126

One of those is the SPF (Sender Policy Framework) that has to be set within the DNS configuration and that we highly recommend.
SPF specifications are basically to set a TXT record with a "rule" to validate a SMTP client.
How to? http://www.openspf.org

For our clients, rules are already set. Free to send your marketing campaigns with a better deliverability.

Still searching for a e-marketing service? http://invio.innove.it
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