Digitization of companies and data dispersion
Every company task takes care of managing its own processes and identifying the software that best suits its needs - many times choosing from the market or the most convenient one - without being interested in other functions. In the best cases, modular ERPs have been adopted which have transversally involved most of the company's functions.
The lack of a digital culture has also limited the budgets allocated to the IT and thus an adequate personalization of the systems to the business processes. Most of the time happens the other way around: the conformation of business processes to the standard ERP configuration, much cheaper.
Within more structured organization with, for example, points of sale, branches, an e-commerce and other marketplaces, the complexity of its digital "infrastructure" increases as the number of applications used to manage activities.
So it happens that the customer records are found in the ERP, but also in the CRM that was purchased later and maybe not integrated because initially used only for prospects; the same occurs for the ecommerce born from the evolution of the website or for the previous ERP used in the marketplace or in the newsletter system.
The example of customer databases is evidently the tip of the iceberg: we want to highlight how today the control of information in the digitization of companies is one of the variables on which to build the organization and guarantee its (effectiveness and) efficiency.
Reasoning about products and not about solutions is one of the big mistakes that are made by entrepreneurs who have not grown up with a digital culture: the challenge is identifying the way to ensure the correct flow of information in business processes and in this way make new information available to other applications for further treatment.
DIGITALIZATION OF COMPANIES AND SYSTEM INTEGRATION
This is why the digitalization of companies passes through systems integration for which information is maintained. Finding a partner who has the ability to identify how to follow the ad hoc development of management solutions, providing solutions and not products, is a necessary added value.
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